Queensland International (EQI) is the international arm of the
Department Of Education, Training and The Arts (DETA). They
manage and promote academic and holiday study programs for international
students in Queensland Government high schools, and also license
the Queensland curriculum to international educators.
As the Senior Communications Officer (Web, Multimedia
& Print) for EQI I have been resonsible for development of a
global brand strategy for the department, and creation and management
of all their marketing and promotional materials.
EQI required a brand that would identify them
competitively in the international education market, present them
as professional, trustworthy, dynamic and modern, and emote the
freshness and vibrance of Queensland as a destination whilst still
being clearly a part of the DETA's overall brand.
From extensive research internally and externally,
I developed a global brand strategy for them which included a colour
palette (green, orange and reds), adopted the DETA's international
trade and export templates, successfully presented the brand to
internal and external stakeholders, implemented it across all media
and created a style guide for distribution to all EQI participant