Funkie Club is an Australian consumer accessories
brand marketed at tween (5-15 yrs) girls.
Rainbow Concepts initially approached creative
design agency Amok
Creative, to tender for the development of a website that would
promote their brand. Under contract with Amok I researched and conceptualised
an online community website, which we successfully pitched to Rainbow
Based on the concept that the site had been created
by the fictional characters that feature on Funkie Club products,
the website featured character profiles, daily character diaries,
the ability to interact with the characters via email, games, weekly
forums, polls, a photo gallery, activities, surveys, guides to things
like safe (web) surfing, and a gallery of products that the users
could obtain by a points system we created to reward users for interactivity.
I designed the information architecture, the user
interface, flash games, the content manament system to support administration
of interactive content, developed the character personalities, in
character wrote all content for the site and corresponded with users,
created, moderated the weekly forums, created online emarketing
campaigns, and managed administrative staff.
In the 9 months I worked on FC the membership
grew from 0 to 13,000 members, much by word of mouth.