Queensland International (EQI) is the international arm of the
Department Of Education, Training and The Arts (DETA). They
manage and promote academic and holiday study programs for international
students in Queensland Government high schools, and also license
the Queensland curriculum to international educators.
As the Senior Communications Officer (Web, Multimedia
& Print) for EQI I developed a global brand strategy for the
department, and have implemented this across their marketing materials.
Above are sample pages from EQI's 2007 Product
Overview Brochure, which is distributed to agents internationally
and at international education fairs to market EQI's programs to
prospective students and parents thereof.
This particular publication needed to be more
visually dynamic than some of EQI's other marketing collateral (eg.
and annual report)
as it is targeted primarily at a youth market, but still adhere
to the governmental templates established in EQI's brand